Snapchat has launched a new promotional campaign, where it has
highlighted how its platform is “different” from others in the present era of
social media.
Snapchat asserts that social media, in its “adolescence” age,
has begun to lose its essential purpose of connection and support. Instead,
according to Snapchat, social media platforms and the way we share our moments on
them, have become more curated now, and friends have started to feel more like
strangers.
Well, Snapchat is not really wrong here. But what is it that its platform is doing differently? One aspect that Snapchat could be seen as distinguishable from in its usage is the absence of a feed. Unlike other platforms, Snapchat’s goal is not to make a user’s content reach as many people as possible.