The team at Qualtrics created a celebration of an iconic aspect of the Super Bowl with a graphic ranking the most expensive commercials ever run in this primetime slot. Super Bowl commercials are expensive by nature. With so many eyes on the big game, the ad space is invaluable because of the huge audience. Companies promote their most important product and have to make the most of the time slot with a well-produced creative commercial that will stick in the minds of the audience long after the game ends.
Amazon’s 2022 “Mind Reader” ad for the Alexa AI assistant was the most expensive commercial ever. It cost the company $28 million to air and run. They spared no expense, even hiring A-list actors and real-life couple Scarlett Johansson and Colin Jost.
infographic by: www.qualtrics.com
