The team at Qualtrics created an infographic displaying the brands Americans have the highest opinion of and the most negative. Brands take years to build up this kind of brand recognition and approval alongside investing in marketing. But no marketing tactic is as powerful as widespread favorability that spreads through word of mouth.
These are the brands that achieved such high favorability:
- Nvidia
- 3M
- Fidelity Investments
- Sony
- Adidas
- USAA
- Honda Motor Company
- Patagonia
- Apple
- Samsung
On the other side of the coin, these brands had the worst reputation:
- The Trump Organization
- X
- Spirit
- Meta
- Fox
- TikTok
- Silicon Valley Bank
- Shein
- Wells Fargo
- Dollar Tree
The Qualtrics team provided plenty of details about how they came by this data. Explore their findings to find out what criteria people rated these companies on, as well as how some of the top companies gained such strong reputations. This infographic is a great learning tool for marketers, demonstrating how companies can make or break their reputations.
infographic by: www.qualtrics.com
