X has announced that it is experimenting with its new video promotion offering: Amplify program. The company has also confirmed that MrBeast is the first partner of the program during its testing phase. This explains why MrBeast has been able to earn $260k from ad revenue share in just a week after reposting an old clip of his on the platform, unlike other X creators who don’t yet have access to the program.
The only ad revenue option that X currently offers to its
creators is its ad revenue share program. Through this program, creators can make
a certain percentage of money that comes in from ads displayed in the replies
on their posts. The revenue from this offering is nowhere close to the potential
monetization offer from the Amplifier program.
However, this is not to suggest that all creators will be
able to make $260k a week like MrBeast did. This is because there are several constraints
within the Amplifier Program, which will limit its broader usage across X’s
platform. It is also likely that X will be selectively choosing creators that
can benefit from the program.
