TikTok has announced a new integration that is created to help
advertisers on TikTok that are also Salesforce customers. Salesforce is a
leading cloud-based platform for sales, ecommerce and other touchpoints that
uses AI and trusted first-party data and where companies can deliver
personalized and engaging experiences.
With the help of a new Salesforce Marketing Cloud integration on TikTok, advertisers can capture and convert the leads generated by their marketing campaigns directly to Salesforce via ‘Lead Generation.’ TikTok describes Lead Generation as the “next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok.”
As a result of this process, advertisers can receive more TikTok insights directly to their CRM, which will aid them in the process of managing and maximizing their ad campaigns.
According to TikTok, the three main benefits of the integration
are that it requires no coding skills, provides real-time leads transfer and instant
follow-up. The process can therefore be seen as swift and user-friendly. Since
all lead information will be transferred to TikTok in real-time, advertisers
can receive quick response based on engagement. Additionally, sales and
marketing teams will be able to respond to leads via Salesforce Marketing
Cloud, hence making it possible to get instant follow-up.
Advertisers can access the Salesforce Marketing Cloud on
Salesforce’s AppExchange marketplace. To begin the process, brands are required
to contact their TikTok Rep or Salesforce Account Executive.
