Meta is bringing new features and tools for creators related
to insights into content performance, enhancing reach, and getting incentives.
One of these is a Reels feature called the A/B testing, which is created to help creators experiment with and decide approaches that suit their content the best. Through this option, creators can test four different versions of their Reels videos, with alternative captions and/or thumbnail images. The A/B system will measure the performance of each version by introducing it to a subset of the creator’s initial audience. Finally, the version that receives the most engagement after 30 minutes will be recommended to the creator as the best approach.
The A/B testing can not only provide creators with specific insights
into their Reels performance, but also help them obtain an overall understanding
about which content creation dynamics are not as helpful and which work more effectively.
Next, there is a new a method of creating Reels, by enabling creators to use their existing video clips as the sources. Creators can trim and edit their existing Reels clips into the Reels format from a new option of ‘your content.’
Other new additions have been made to the Professional
Dashboard: an ‘achievements hub’ and a section where creators can view all their
posts, Reels, videos, as well as performance insights in one place.
In the achievements hub, various achievements, in the form
of trophies awarded by Meta, will be displayed. In the same domain, there is
also an addition of a new incentive, called ‘increased visibility,’ that will
be rewarded to those who are aged above 18 years and have completed all their Progression
levels. It is meant to help boost creators’ discovery across the platform.
Check out more of Meta’s new features on its latest blogpost.
