At Snap’s latest AR event, it was revealed that Snapchat
will soon be incorporating AR Lenses powered by ChatGPT. This would be
possible as a result of Snapchat’s new Lens Studio launched in beta, where developers
can create filters using ChatGPT.
These ChatGPT-powered Snapchat Lenses will work on the same AI system as ChatGPT – meaning that users will be able to ask questions within the filters to which they will receive responses. For instance, in a sample shared by Snap, a user has asked the question “How far away is Neptune?” in a solar system-themed filter, and the filter generates an answer in return. This indicates that this functionality could be specifically used to create quizzes or randomizers.
This is not the first time that Snapchat has partnered with
ChatGPT for an integration, as the ‘My AI’ chatbot in Snapchat is also powered
by the AI company. The chatbot was originally created as a subscriber-exclusive
element, but was later made free-to-use.
At the event, Snap also announced a new 3D face mask generating
functionality that will be available to developers for creating generative AI
face lenses. In addition to that, multiple developers will now be allowed to
work on projects at the same time.
