Google is experimenting with a new Discover Feed in the
desktop homepage of its search engine, below the existing Search box. The feed
will display recommended content based on a user’s interests detected from
their web and app activity. The content in the feed will include categories of news
headlines, weather forecasts, stock prices, and sports scores.
From the preview shared by a source, the interface of the Discover
Feed appears to be somewhat similar to Microsoft’s News Feed in Bing. While Microsoft
does allow its users with options of customizing their homepage and enabling or
disabling the News Feed, apparently, Google’s Discover Feed will be present on
all users’ desktop by default and can not be disabled.
This is not the first time we’re hearing about Google’s
Discover Feed, as it was originally launched as a part of Google’s US homepage
on mobile devices back in 2018. The current experiment with the Discover Feed
is only limited to a select group of users in India.
While Google’s desktop homepage has remained the same for quite
a long time, the company had begun testing another new element in the form of a
row of widget-like cards showing a combination of recommended content. Since then,
the feature still hasn’t rolled out to all users, however. It will be
interesting to see how the Discover Feed will impact the overall look of the Google
homepage.
