Apple seems to have stopped offering customer support on X,
as some users have noticed that they are redirected to the company’s general support
page when they attempt sending a direct message to the Apple Support account on
X.
To all queries forwarded to the company’s customer support
via X, the account responds with an automated reply which prompts the user to continue
the conversation “in another support channel.” Additionally, the message includes
a link to Apple’s relevant support page.
Apple Support’s account has also been observed to have changed its profile description from “available every day to answer your questions,” to “we’re here to provide tips, tricks and helpful information when you need it most.”
Similar changes have been observed on Apple Support’s YouTube
channel, where the account has stopped responding to comments under its videos.
These changes seemed to have occurred following Apple’s
earlier speculated decision to eliminate “around 150 social media support
advisor roles dedicated to helping customers on X, YouTube, and the Apple
Support Community forums,” as reported by MacRumors. It is also reported that Apple
will only temporarily continue providing its customers assistance on the Apple
Support forum, as it plans to switch to over-the-phone mode of help.
