To provide advertisers with more control over ad placement,
Meta is introducing a set of ad placement control options on Instagram feed. Since
last March, the company has been offering advertisers three different settings
to control the type of monetizable content that can appear above and below an
ad. The options include Expanded inventory, Moderate inventory, and Limited inventory.
These are multi-stage AI review models, according to Meta, and
in alignment with the company’s existing technology that works to detect
content that violates its community standards and guidelines.
The system is capable of classifying content - including
text, images, and videos, depending on whether it meets Meta’s monetization
policies. If some content is not detected to meet the monetization policies, it
will be ineligible to have ads appear in its proximity. Similarly, if found to
be eligible, the content will be assigned to a suitability category.
The third-party brand suitability verification
solution will also be coming to Reels within this month. Meta has also
announced that for Facebook Feed, the option is now available through Zefr,
with other Meta Business Partners to join in the coming months. Moreover, the
company has begun testing inventory filter for Reels on both Facebook and
Instagram.
Meta is also adding more languages to the inventory filter
for feed and the third-party brand suitability verification solution. The newly
added languages are Arabic, Chinese, French and Portuguese.
“We will have more to share about additional placements for
the inventory filter and third-party verification solution, along with new
languages supported, in the coming months,” Meta further adds.
