Some users on TikTok are seeing a new ‘Shop’ tab in the app
on the main screen, next to the ‘Following’ and ‘For You’ tabs.
Earlier, TikTok was testing another new feed called ‘Nearby,’ where users could discover local content. While the tab hasn’t officially made its way into the app as of yet, it seems like TikTok has begun experimenting with a new eCommerce element simultaneously. Via the Shop feed, users will be able to connect to the TikTok Shop display, directly.
TikTok is mainly drawing its inspiration from the Chinese lookalikes
of the platform where shopping is a significant element for engagement and key
source of revenue. In other Asian regions like Singapore, Malaysia, and
Indonesia, TikTok observed similar interests in in-app shopping. The company therefore
began exploring the new market shift via in-stream shopping, but did not
receive flattering feedback, which led the platform to cut down on the
integration.
Nevertheless, TikTok is not giving up on the eCommerce trials
any time soon, and seems to have adopted a more careful approach to test in-app
buying behavior. Alongside the Shop feed, TikTok is also testing another new integration
‘Trendy Beat,’ where it displays products made by the company itself.
