TweetDeck, which is Twitter’s native tweet management
platform, is being updated with new and improved features. On the other hand,
however, TweetDeck is going to become a Twitter Blue exclusive feature in the next
30 days.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
— Twitter Support (@TwitterSupport) July 3, 2023
Some notes on getting started and the future of the product…
New additions to TweetDeck include an updated tweet composer, improved Advanced search filters, option to categorize TweetDeck columns into Top Tweets or Latest Tweets, and a Video Docking feature that allows one to watch a video while working with other functions.
TweetDeck itself is potentially a valuable platform, and all
Twitter users having access to it, in theory, means that they wouldn’t have to
rely on third-party apps to manage their tweets. However, many third-party
platforms provide more and better analytics for tweets than Twitter itself. The
news of TweetDeck becoming a part of Twitter Blue, therefore, may not have as
much of a considerable impact on users – they could easily consider dropping
the option of using it, because there are better alternatives to resort to.
Perhaps if Twitter decides to further develop TweetDeck with
more advanced analytic features, such as profile comparisons, sentiment
analysis, profile bio analysis, active times insight; it could lure more users
into joining Twitter Blue in the future, hence maximizing its subscription revenue
opportunities.
