Reddit has announced two new options for advertisers to
improve performance of their ad campaigns on the platform. These include Contextual
Keyword Targeting and Product Ads.
According to Reddit, there are two ways that advertisers can
benefit from Contextual Keyword Targeting. One, they can” select specific
keywords to associate with their brand.” And two, they can “align keywords with
their creative ad copy for added relevance.”
Until now, advertisers on Reddit were able to rely on targeting options of specific communities, interests, and locations. Adding relevant keywords in campaigns would add more relevance and precision to the campaigns in terms of reach. This could significantly benefit many brands.
Product Ads, on the other hand, are designed to assist advertisers
in driving direct shopping activity and guiding customers in their online
shopping process. These ads include product descriptions, pricing information, and
a ‘Shop Now’ CTA that refers audiences back to the advertisers’ websites.
“Integrated into the shopping journeys already happening on
Reddit, Product Ads are a natural next step in the consideration process as
users gear up to make a purchase,” says Reddit. Moreover, advertisers can also create
their Product Ads from a business’ existing product catalogue by importing it
to Reddit’s Ads Manager.
