LinkedIn is removing three of its existing features on the platform:
carousel posts, profile videos, and the option of embedding clickable links
within images or videos of posts. These haven’t been around for a long time,
nor have they produced sufficient engagement; therefore their removal won’t
cause much impact to users.
The company’s decision was formed after learning from user feedback
that these elements in particular weren’t of much benefit to users including creators.
“Starting June 26th, we’ll be removing these tools,” says LinkedIn. The platform
has additionally assured users that their current carousel posts, profile
videos, and linked images or videos will be viewable despite the termination of
these features.
While carousel posts are a big hit on many social media platforms,
they didn’t prove to be much successful on LinkedIn. Although prior to the release
of carousel posts in July last year, many LinkedIn users had been using the PDF
attachment option to makeshift carousel posts.
Profile videos were introduced as another potential engagement
feature, however, they too didn’t spark much engagement across the platform, hence
their ultimate take down.
Lastly, the in-image/video linking option that was released
in August last year, was introduced as a way to drive referral traffic back to users’
sites. While the feature didn’t perform as poorly as the other two, LinkedIn
still doesn’t seem happy with its existence for some reason.
