Google’s AI technology is making the online shopping
experience even better, with the use of a virtual try-on feature that shows
users how a clothing item looks on different body types. The integration comes
after Google found through a survey that 59% of online shoppers experienced disappointment
with their clothing purchase because they expected the apparel to look
different on their bodies, while 42% believed that they weren’t represented by
online clothing models.
In addition to various body types that range from XXS to 4XL,
the models in the try-on feature will also have differences in skin tones,
ethnicities, and even hair types. This will help give users a more detailed and
accurate idea of how the look of a clothing item could vary depending on
different appearances, thus also helping them visualize a product for themselves
or a loved one before buying it.
Being part of the AI functionality, the models themselves aren’t
generated through AI, but the AI only shows how a piece of clothing would fit
on them.
For now, only women’s tops from select brands including H&M,
Anthropologie, Everlane, and Loft, are available for this AI try-on functionality.
Google plans to add other apparel including men’s tops to the feature later
this year.
In addition to that, Google is bringing new filters to
Google Shopping to help shoppers have more control over the products they
search for, specifically in terms of color, style, and patterns. For instance, you
could use the filters to find cheaper alternatives or different patterns similar
to a product you like. This feature, too, is limited to tops for now and
may be later expanded into other types of clothes.
Google’s new AI-powered try-on tool is currently available to users in the US only.
