As Reels continue to increasingly grow across Meta’s platforms,
the company is expanding ad options within the short form videos. First launched
last year, Meta’s ad options for Reels are now available to more creators and
brands. Additionally, new ad formats have been added to Reels as well.
The more people watch and engage with Reels, the more opportunity it offers advertisers to drive their promotions. Advertisers can now promote apps via Reels, apply free music to single image ads, and use Inventory Filters to manage ad placement.
Since single image ads are relatively more challenging to
promote than ads in a video format, adding music can help enhance their
presence, hence greater possibility of engagement. According to Meta’s
insights, “ads with both music and voice-over show a +15-point statistically
significant higher average positive response score than those without sound.”
The Inventory Filter is designed to enable advertisers to control
the type of monetizable content that can appear above and below an ad. For instance,
with Expanded Inventory, you can choose to show ads next to content that complies
with Meta’s Community Standards and meets its monetization eligibility
criteria. Using Moderate Inventory, your ads are displayed next to content excluding
that which may be considered high risk. Lastly, Limited Inventory allows you to
place ads next to content excluding that which may be considered both
high and medium risk.
