The Age of Artificial Intelligence is upon us and businesses are keen to leverage its power to stay ahead in the marketing game. In the last five years, the use of AI has doubled and 77% of companies are currently using or exploring its use. One of the most significant advancements in AI is the emergence of Generative AI. This cutting-edge technology is changing the marketing landscape in unprecedented ways, from crafting highly personalized content to elevating audience engagement. Generative AI uses algorithms to create new content by using existing content as a basis. The technology can simulate various media, including text, audio, video, and simulations, to ‘artificially think’ and create new content. With AI Marketing tools like Chat GPT, Make-A-Video, DALL-E, and Bard, the opportunities for business growth are endless. Despite rapid growth, specialists explain that generative AI is still in its infancy. However, we can look forward to the possibility of entering a Cambrian explosion of generative AI startups.
Infographic by: novacloud
