YouTube is introducing new AI-powered ad options associated
with Shorts clips and trending music on the platform. The offerings specifically
target Gen Z users and would help brands present their ad campaigns alongside music
that’s trendy with this generation.
The ad solutions, called ‘Gen Z Music’ and ‘Trending Music on Shorts’, will be launched to advertisers in the coming months, as confirmed by YouTube.
People from Gen Z, aged 18-24 years, are known to actively
consume and engage with music in a variety of formats. “To align your brand
with the music most popular with Gen Z at the moment, we’re launching the Gen Z
Music package, which leverages AI-powered signals across YouTube to identify
songs trending with Gen Z,” explains YouTube.
Shorts receive over 50 billion daily views, which is why
YouTube wants advertisers to reach their target audience via the short-form
video modality. The company says that “59% of Gen Z agree that they use
short-form video apps to discover things that they can watch longer
versions of.”
