Marketplace has been one of Meta’s most useful eCommerce
incorporations, providing a space for customers to discover and connect with
reliable local sellers to purchase from. The platform has been recently updated
with a new feature that allows sellers to record and upload videos in their
listings.
Up until now, sellers were only able to add photos to their product listings. Explaining how videos can help enhance a business’ presence on Marketplace, Meta says that videos “can give you 360-degree views of an item, greater proof that the item a seller has listed is what they say it is, and that they actually have the item on hand making the buying process smoother and safer.”
Additionally, buyers will be able to request for videos of
products they wish to purchase, to facilitate their buying decision.
In 2021, Meta reported that a billion users were turning to Marketplace
- the number being 400% greater than that of people using Facebook and IG
shops. If Marketplace continues to grow into a more significant online shopping
space, it could likely become a leading eCommerce element of Meta, especially
considering Meta’s younger audiences that happen to be more interested in
online shopping in this age.
