Twitter CEO Elon Musk recently announced in his tweet that
Twitter will begin prioritizing replies in a new way in the coming weeks. Replies
will be prioritized in the following order: from people one follows, from verified
accounts and lastly from unverified accounts.
In January, it was observed that Twitter was going through significant
declines in tweet engagement, which was later found to be a result of
difficulties with implementation of new code changes, including re-ranking of
tweets.
While the new ranking method is limited to replies only, it could hopefully bring some exposure to tweets that deserve more engagement. However, this could also result in exposure given to the “wrong” verified accounts, such as spammers and attention seekers that intend to newsjack viral tweets.
In another news, Twitter has been found to be restricting
the reach of accounts from competitor social media platforms like Facebook,
Instagram, TikTok and others. We have been seeing Twitter being driven by
political interests ever since it has been owned by Elon Musk, and both these decisions
are such too.
In the coming weeks, Twitter will prioritize replies by:
— Elon Musk (@elonmusk) March 18, 2023
1. People you follow
2. Verified accounts
3. Unverified accounts
Verified accounts are 1000X harder to game by bot & troll armies.
There is great wisdom to the old saying: “You get what you pay for.”
