Snapchat is releasing a new AI integration in Snapchat+ this
week, called My AI, which is designed to respond to queries in a ChatGPT format.
The feature is represented by a purple colored character that users can give a personalized name to.
The chatbot is capable of providing personal suggestions to
users, such as ideas for birthday gifts, weekend trips, dinner, etc. Regardless
of My AI’s advanced abilities, Snapchat has warned subscribers in advance of its
limitations that could lead to the chatbot responding with unwanted answers. “Mistakes
may occur,” says Snapchat.
Say hi to My AI 👻 pic.twitter.com/mZW0TNEuJj
— Snapchat (@Snapchat) February 27, 2023
This is the first time Snapchat has introduced an AI chatbot
to its platform, and is the first social company to do so, compared to Meta and
Google who have created their own AI elements, but haven’t added them to their
social apps as of yet. With 2.5 million subscribers, Snapchat+ could likely observe
a boost in interest from its AI integration.
Conversations with My AI will be stored so they can be
reviewed by Snapchat to further improve the experience.
