Corporate gifting is a powerful tool that can be used to build relationships, foster growth, and create opportunities. 80% of CEOs believe that corporate gifting has a positive and measurable return on investment. Gifting can retain customers, boost word of mouth, and create constant touchpoints that keep your brand at the forefront of your clients' minds. Gifting throughout the year can create lasting loyalty, with 80% of customers willing to do business with a brand after personalized experiences, including receiving a corporate gift that fits their brand archetype. Aligning your brand with an archetype – a personality, tone, and voice – can turn your brand into a relatable personality, leading to greater sales and higher ROI. Personalization is key, with 90% of customers finding it more appealing and wanting brands that are real and authentic. Corporate gifting can also lead to brand ambassadorship, with 71% of marketers believing it to be the most effective form of influencer marketing.
Infographic by: regardspromo
