Digital marketing agencies can now be ‘Meta Certified,’ as
Meta is giving them a chance to showcase their marketing expertise pertaining
to its platforms, to potential clients.
“For the first time, we’re offering Certification at the
Organizational level, awarded to companies who achieve a threshold of
individual Meta Blueprint certifications in specific focus areas,” explains Meta.
The certifications are offered in five different categories: Meta Media, Meta Marketing Science, Meta Creative Strategy, Meta Community Management, and Meta Spark.
For a company to register for one or more of these
certifications, Meta requires Blueprint training of a certain number of its employees,
at least 20%. Although the Blueprint courses are free of cost and easy to pass,
the certification exams do cost money.
Once a company is approved by Meta as certified, it will
receive relevant information including confirmation of its achievement, its credentials,
guidance on bragging rights, as well as a trophy to display in the office.
