Snapchat Partners with Adidas to Launch a New Bitmoji Clothing Line

Published by Ushna Arif Thursday, December 8, 2022

Snapchatters who are fans of the Bitmoji fashion in the app have an exciting news as Snapchat brings yet another clothing collection to its avatar feature. In a recent collaboration, Snapchat and Adidas have come together to launch exclusive Bitmoji outfits. Not just that, but users will also be able to purchase the clothes using purchasable Token currency in the app.

 

As per Snapchat, “Until Friday, Dec 9th, Snapchatters can claim an exclusive adidas ITM track jacket in the brand’s recognizable yellow colorway, featuring the adidas web3 logo and black stripes on the sleeves.” The jacket costs 250 Tokens, which users can collect in exchange of goods within Snapchat’s shops and offers, where they can select from a variety of Token packages.

 

The integration and promotion of avatars is becoming more important than before in terms of facilitating people to express themselves and interact with one another in the online world. This has been the case especially ever since Meta publicized its plans for the development of Metaverse, where we can expect to see more of such digital representations.

 

The additions of new avatar options, are therefore, valuable for social media platforms like Snapchat, where people can be seen already developing connections with their Bitmojis. This is also evident from data reported by Snapchat itself that shows increasing engagement of users with the avatars. For instance, the recent Air Jordan 2 x J Balvin sneakers on Snapchat were claimed by over 2 million users in the app.