TikTok has become a valuable app in the recent years for
advertisers and brands to promote their ad campaigns. The social company has
been thus making efforts to provide branding opportunities in various ways, one
of them being TikTok Works, which is a series on important insights and notes
to guide brands towards effective marketing on the platform.
TikTok has shared the first set of data from TikTok Works, which
proves the app to be worthy for advertisers of Consumer Packaged Goods. The return
on ad spend and sales efficiency for CPG brands was observed to be considerable
as a result of TikTok’s capability in driving sales outcomes. Additionally, the
increases in paid media ROAS were the highest in the US, Middle East, Europe
and Southeast Asia.
In the categories of beauty, personal care, and food and
beverage, TikTok managed to produce the same amount of incremental dollars per
1,000 impressions as TV ads, despite lower impressions.
TikTok is rapidly progressing in the area of product
discovery just as well. The platform was found to be the fastest growing
channel for discovery after it was reported by the company’s research team that
15% of product discoveries began on TikTok for people who made online
purchases.
The data altogether, therefore, suggests that now is a good time
for brands to begin implementing marketing strategies in alignment with the
latest insights.
