Nowadays more than ever, Americans are constantly bombarded with demands for attention. Feeling distracted is the new norm, and the human mind is constantly wandering. Digital distractions are the main culprit, as users receive hundreds upon thousands of notifications per day. These constant interruptions divert attention, and are costing us much more than we realize.
Our environment has become the enemy. We live in a breeding ground of impaired focus, reduced executive functioning, and a shortened attention span. Brain fog has become part of everyday life, leading 42% of millennials to consume food and drink as a means of staying focused. This increased consumption of caffeine, usually in the form of energy drinks, coffee, and teas, is not as beneficial as users think. Although regular drinkers will cite numerous benefits, caffeine has been linked to several health and well-being blunders.
As an alternative, scientists suggest improving one’s ability to focus with the help of natural substances. Methods like biohacking and nootropics are both natural ways of helping the body return to a less distracted state. Studies show that consumers are already making the shift to natural products. A stark 60% of global consumers believe that natural products are healthier. Bottom line, many Americans are committing to their brain health, an initiative that can improve one’s life in more ways than one.
Infographic by: drinkbiolift
