YouTube has merged its two most used functionalities: the short-form video creation tool Shorts and Connected TV (CTV)
viewing. As a result, users will be able to view Shorts in full screen on their
TVs.
YouTube reveals that it had been testing the development of the best presentation format for Shorts for a while and found the large-screen viewing to be worthy. Explaining the initiative, YouTube says, “It was important that the Shorts experience on TV felt consistent with what the community sees on mobile and also natural on the bigger screen.”
Users will be able to navigate through Shorts clips that
appear in the middle of the screen in a smaller window, via their TV remote.
This enhanced interactive experience with Shorts could also
be advantageous for marketers, as YouTube now runs ads within Shorts.
