Snapchat shared a preview of a new feature Director
Mode at its latest Partner Summit, which it is now rolling out to iOS users. Director
Mode is Snapchat’s advanced video creation toolkit that offers editing tools
like green screen, variable playback speed options, as well as dual camera
controls, along with other improved editing options.
The tools can be used to create content that stands out in
the app and consequently maximize opportunities for partnerships with brands. With
Snapchat reducing the amount of funds that it offers to Spotlight creators via
its funding program, Director Mode could offer another outlet for creators to
sustain their content.
Director Mode can be accessed from the camera toolbar in the
app, while tapping the Create button in Spotlight will also display the editing
tools. While the feature is only available to iOS users for now, Snapchat
intends to roll it out to Android users shortly as well.
