Instagram Shares Useful Reels Insights for Brands to Maximize Reach During Holiday Shopping

Published by Ushna Arif Friday, October 7, 2022

To help brands maximize reach to their audiences during the holiday shopping season, Instagram has introduced an updated overview of how to use Reels for promoting content and engaging with people. These include small, helpful tips and pointers, as well as detailed insights and notes.

 

Calling it the “future of video storytelling,” Instagram encourages brands to use Reels to engage with audiences using the creativity of storytelling, entertainment, and personal connection.

Starting off with pointers on where your content will and won’t be impacted by on-screen display overlays, Instagram suggests that you utilize the full screen format appropriately so as to provide a more immersive experience to your audience. The guide has highlighted areas on the screen termed as “safe zones,” where video content appears clearly.

 

Next, Instagram has pointed out the advantages of various Reels tools, and how each one of these could be utilized to ensure better display of content. For instance, music tracks integrated within the videos must complement the type of content displayed, while adding effects helps making your videos more entertaining.  

 

 

Lastly, you can also take notes from strategies and steps in relation to collaborating with influencers and creators, to make your process of working with partners in the app more effective.