Meta has recently introduced two new ad formats for Reels to
facilitate brands and creators in terms of making revenue. These include post-loop
ads and image carousel ads.
Users may notice an ‘ad starting soon’ indicator as a Reels clip comes to an end, after which, a post-loop ad appears before the clip continues to play in loop. The ad is 4-10 seconds long and once it finishes, the Reels clip resumes playing.
As for the image carousel ads, they are integrated within Facebook Reels in a horizontal and scrollable format with up to 10 images displayed at the bottom of the video as it continues to play.
Both the ad formats seem to be barely intrusive, and the
post-loop ads are skippable too.
In addition to that, Meta is also expanding music tools for
Reels, including new songs added to its Sound Collection that can also be added
to carousel ads. However, these are not commercial songs, but mostly
instrumental tracks. The tracks can be added manually, as well as automatically
by allowing the app to select the most suitable track for an ad based on its
content.
