Instagram has launched a new update for Stories that it has
been testing for some time, which contributes to the viewing experience in the
app. Up until now, videos posted as Stories with duration more than 60 seconds
were divided into 15 seconds long Stories, but with the new update, this will no
longer be the case.
The company’s chief, Adam Mosseri, has mentioned that
Instagram is going back to its “focus on simplicity and craft.” This explains
why the company is merging its video formats and aligning all the video content shared across its platform.
Instagram has already combined IGTV and feed videos into one format, while videos
under 15 minutes in length posted in the app are converted to Reels.
Perhaps by implementing these changes, Instagram aims to
improve its recommendations algorithm, since a single video format integrated
into the main feed would make it easier for content to be discovered by users. It
would also, simultaneously, reinforce the focus on entertainment through video
content.
