To promote eCommerce on its platform, TikTok has introduced
new Shopping Ads through which brands can showcase their products in-stream. According
to TikTok, “it’s a three-in-one solution with new formats to adopt and combine:
Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”
While live shopping is not as popular in the West, TikTok
has had major success with the feature in China via the Chinese version of its
app, Douyin. The company seems to be hoping for a fortunate result in the Western
social media market as well, thus expanding its business ecosystem by giving creators
the opportunity to generate revenue from their creative efforts in the app.
TikTok has also shared some insights into the interest of its users in in-stream purchase. The data reports that 56% of the users have been led to discover new products or brands via ads, 48% have shown interest in buying a product on or from TikTok in the next 3 months, while 70% of the users report that they found it convenient to make a purchase through a shopping-related ad on the app.
Some of the ad partners that have joined TikTok in the
integration of shopping ads include Shopify, Products Up, Ecwid and more. The
partners can be contacted by users who wish to acquire any information related
to in-stream shopping on TikTok.
To help businesses and creators make the most out of shopping
ads, TikTok has also released a detailed overview of the process of executing
the ads.
