Social media has become an important part of our lives as it
helps us in many ways like connecting with people, share information, and get
recent updates. It has now become an important tool of marketing. Brands are
focusing on creating content that is fun, interactive and engaging their
customers. The usage of social media has been growing and at present, it’s
expected to be more interactive than before.
Below listed are 17 trends followed in 2022:
- TikTok tools like ‘TikTok ads’ and ‘TikTok for business’ have made it the perfect platform for business in 2022.
- Smaller networks like Pinterest and Snapchat become popular for ads. Ads on these platforms can bring almost 2x ROI.
- Social commerce continues to expand. It’s expected to reach $80B by the year 2025.
- According to research by Hubspot; getting unique audience is the key goal. Growing relationship with customers by boosting customer service is one of the primary goals of marketers in 2022.
- Video content is the most engaging forms of content thus continues to take over other forms. 82% of all content is video content.
- Audio live streaming gains more popularity. It’s expected that 74% of businesses will invest in audio-only content in the coming year.
- Paid advertisement becomes an essential part of marketing. 40% decline in organic reach will need paid boost to get optimal reach.
- Social platforms are becoming a part of the technologies like Augmented Reality (AR) and Virtual Reality (VR). AR can increase click-through rates by as much as 33%. Big brands like Apple and Ikea use AR technology to view their products in real space.
- Influencer marketing continues to ascend. Although it’s not a new trend, but it’s going to be in the market for a while.
- Customer support facility shifts from website to social media. 60% of customer services facilities to move towards online platform by 2023.
- Personalization is dominant and has been a global consumer trend for quite a few years now. Artificial Intelligent (AI) helps in personalizing trends as per the search trends.
- User generated content is considered more trustworthy by brands thus, it continues to be popular.
- Local targeting becomes more common as it is the main factor of ad campaigns. Geo-targeting helps a lot in location based promotions for industries like restaurants and tourism.
- Social listening is in demand. Hootsuite’s social media trends survey of 2022 found out that it helps in increasing the value of a brand.
- Twitter and Instagram remain popular. Expected B2B investments in 2022 are 70% Twitter, 63% Instagram and 49% Facebook.
- Brands continue to emphasize on their commitment to inclusivity.
- Engagement on social media communities increases. It helps in engaging with customers and followers in a more meaningful way.
