TikTok launched a landing page for advertisers to display
their ads on the platform earlier this year. The Instant Page has the ability to
load up to 11 times faster than standard mobile pages and allows users to view ads
and explore other relevant sites without having to exit TikTok. To help
advertisers adopt effective practices to enhance their ad campaigns using
Instant Page, TikTok has shared several tips in a new post.
According to TikTok, “Instant Page is especially useful for
informing, educating, and engaging users on complex topics where ad creatives
can’t go into the necessary detail e.g., for finance brands.” It adds that
displaying ads on Instant Page assists in reducing consumers’ decision-making
time, while clearly mentioning the important information about the product or
service.
Some of the creative key tips for the utilization of Instant
Page that TikTok has listed include the following:
1. 1. Using a template from the provided options to
create and customize your Instant Page the way you would like.
2. 2. Creating multiple Instant Pages, each targeting a
different audience, to study the varied effects.
3. 3. Setting up at least one call to action button
and selecting a distinctive design for it that matches your brand’s visuals.
4. 4. Monitoring important insights like average view
percentage and average view time combined to obtain a holistic analysis of the
page’s performance, as well as onsite page views and call to action button
clicks.
