While the Twitter-Musk deal is still pending, Twitter is continuing
to release minor updates on its platform. The most recent feature that is in
testing is the new in-stream label for Tweets that indicates when a tweet
author has liked a reply.
In addition to the label, tweet author replies are also
highlighted with an alternate text colour and a microphone icon next to the
comment.
The purpose of making these additions is to prompt more
engagement by bringing people’s attention to comments that the author has liked,
so they would be driven to interact with the author through comments as well.
It would also give fans more recognition in comment streams,
which is something that is considered a big deal for social media users, hence
promoting community building.
