As part of its
recent campaign dedicated to supporting minority-owned publishers,
Google has launched select ad placements on Latino and Women-owned publisher
websites.
The company had taken a similar initiative last year when it added multicultural inventory indicators for Black-owned publishers. It is expanding the initiative so as to promote further inclusivity and bringing more focus to minority-owned outlets by highlighting more publishers owned by individuals from minority communities.
The addition of the new ad placements can be seen in the
form of a new set of indicators in Google’s Display and Video 360 auction
packages for placement, where each indicator represents the Latino and Women
owned publishers respectively, next to Black-owned.
This will also be a means for advertisers to support
multicultural publishers and ensure that they have more control over placement
and bidding in this context.
