YouTube is
developing new analytics tools as it intends to offer creators with greater
ability to enhance their creative performance on the platform.
One of these
tools provides specific insights into content performance including that
of a creator’s main channel, their live streams, Shorts clips, and other content.
YouTube will then provide information like views for each format, the overlap
in audience between the different formats, the content that the audience is
engaging with, etc.
Using these insights, creators can explore their performance
on each format individually in detail and in return, develop effective content
strategies.
In addition to this, YouTube will highlight creators’ channel revenue split in terms of revenue generated from each format. This will particularly assist creators in planning and promotion purposes. It is also a good way to encourage those who stick to certain formats, to expand their creativity across other formats as well, where they can gain more profit.
Other new analytics options will help creators come up with content
that aligns more with their audience’s interests. For instance, creators will
be able to see the popularity of certain search terms, and whether or not, they
are ‘content gaps,’ based on which, they can expand their audience or find new
topics for the existing audience.
While YouTube is currently testing these tools, the company has
not made it clear whether it will officially launch them or not.
