Instagram’s Livestream Badges feature is now rolling out to
more creators as the company is enabling it by default for all streams in regions
where Badges are available. The regions include US, UK, France, Spain, Italy,
Germany, Japan, Australia, Turkey, Brazil and Mexico.
Instagram announced that the Badges will be automatically accessible
once a creator that’s eligible for the feature opens their Live. The option can
also be switched off.
Livestream Badges are Instagram’s latest monetization tool
that creators can generate money with, through their IG Live interactions. It is
a valuable addition to boost engagement and produce revenue.
The Badges will be displayed next to comments on the Livestream. Users can buy these Badges during Livestreams by tapping the Badges icon in the lower function bar. The Badges are priced at $0.99 for one heart and a maximum of $4.99 for three.
The revenue generated from these Badges will be received by
the creator after deduction of fee. The good thing about this feature is that
it not only benefits the creators, but also gives the creators’ followers a
chance to be noticed by their favorite streamers.
The eligibility criteria to access the Badges includes being
over 18 years of age, owning a Creator or Business account in the app, and
having more than at least 10k followers. The user must also be compliant with Instagram’s
partner monetization policies and community guidelines.
Instagram is making continuous efforts to support
monetization for its users. The company is competing against other platforms
like TikTok, YouTube, and Meta, all of which are focusing on their monetization
resources as well.
