TikTok’s growth is rising around the world as it is becoming
an app of interest for more and more people. However, the app is banned in India,
where Instagram is now taking its place as people are resorting to Instagram Reels
instead.
According to Sensor Tower’s report on app performance of Q4
2021, Instagram’s installs in the fourth quarter rose 10% over the third
quarter. Although TikTok has been leading the download charts for the past two
years, Instagram’s rise came through after the platform started getting
increasing attention from Indian users, especially on Android. The statistics
show that 39% of the app’s downloads in Q4 came from India.
This is good news for Meta, as the company can make use of
more opportunities through the Indian market that consists of 1.4 billion
people. Moreover, digital transition in India is still relatively fresh and
new, which makes it a good time for Meta to benefit from. Additionally, Instagram
is becoming more than just a social platform with its business discovery and
eCommerce features, hence maximizing chances of growth in India.
However, from a digital market perspective, TikTok is still the
key app of focus as compared to Instagram, particularly among young users. For the
entire year of 2021, TikTok lead the charts of global downloads, followed by
Facebook and Instagram.
