As part of a new test, Twitter is experimenting with a
redesigned Explore tab where tweets are displayed in a full-screen, vertical
scrolling format.
The new feed looks quite similar to TikTok’s, which isn’t a
surprise anymore, considering the massive impact of TikTok on almost every
social app, with its popular trendy features. It makes sense why other apps
continue to develop features to align with TikTok and provide users with a more
compelling experience. However, it does get monotonous to see the same features
everywhere. Nonetheless, social platforms like Twitter still continue to use
such developments for their benefit, as it drives their content.
Twitter testing a new explore tab! ✨ #Twitter @MattNavarra pic.twitter.com/xJceydZlMI
— ㆅ (@WFBrother) December 8, 2021
While most apps have been following TikTok’s format, there
is one thing that none of them has been able to get right – the unique algorithm.
It is mainly TikTok’s algorithm that shows users more and more of the videos that
they like, hence keeping them undistracted and addicted to watching these
videos. This is why even a popular app like Instagram hasn’t been able to make
much out of its TikTok-like feature Reels, as Instagram’s algorithm doesn’t influence
the flow of Reels content among users as much as TikTok’s.
Therefore, even with Twitter attempting to try something
similar to TikTok, it is pointless to keep our hopes high. Nevertheless, it
would be interesting to see how the new Explore feed is perceived by Twitter
users. The feed is currently being tested in selected countries, including India
that is the test’s primary focus, as TikTok is banned there.
