Meta is working on simplifying and streamlining its existing
ad campaign set-up process with updates to its ad objective listings in Ads
Manager.
According to Meta, it is “redesigning the objective
selection experience when creating new campaigns in Ads Manager” and “moving to
an outcome-driven ad experiences model (ODAX), where advertisers can select
their designed business outcomes.” The outcomes include Awareness, Traffic,
Engagement, Leads, App Promotion, and Sales. Additionally, the new interface “will
guide advertisers to the most optimal campaign setup/creation paths to achieve the
outcome.”
The redesigned interface or the ODAX system will include fewer objective options and provide specifications of what each objective stream actually is, and how they can be used in promotions for advertisers. As a result, newcomers will be able to produce better results, by refining their options onto the ad tools and processes that will assist them in the best possible way to achieve their aims and objectives.
Meta explains that these updates will mostly impact
advertisers that use Conversions, Messages, and Video Views campaigns. The company
is also prompting users of its ads API to make changes to their campaign processes
in accordance with the new update ahead of time.
Meta’s simplified ad set-up system could be limiting in some
ways, but on a whole, it is designed to help advertisers align their campaigns
with their desired objectives in a more efficient way.
While there is no set date for the rollout of these updates,
they are expected to be gradually released through 2022.
