In order to connect again with the younger audience and to stay as a key driver of cultural influence, Instagram has shared its predictions for the trends that could possibly be seen on the platform in 2022. From rising movements across a variety of categories to further growth in e-commerce, there is a lot more.
Instagram presented the report in a kitschy retro style and the entire design was linked to the pop culture trends and shifts, all was done to underline Instagram’s role in the relevant process. This report includes predictions for trends across various categories such as wellness, fashion, food, memes, beauty, and a lot more.

One section is also dedicated to shopping where e-commerce-related stats and trends are predicted. Since people are now highly indulged in online shopping, it is surely gonna gain even more attention in the coming years.
Apart from the written predictive report, the social media giant also posted a series of video interviews of various influencers from different genres which provided even better and close to accurate insight into the shifts and new trends.
All 👀 on 2022. ⬅️
— Instagram (@instagram) December 13, 2021
From bold looks to money memes, check out some of the top trends that are about to take over your Feed in the new year. https://t.co/jxD6sG9Dwz pic.twitter.com/gymJCrQ32u