Snapchat’s AR Try-On tools have been updated with a new
option called ComplexCon, using which, people can now virtually try on branded
clothes including t-shirts and hoodies in the app and check out their look
without having to visit shops.
#ComplexCon drops are now in AR. Shop exclusive items from home with this Gift Shop Lens, just...
— Snapchat (@Snapchat) November 6, 2021
📱 Open your Snapchat
🤳 Scan the Snap code
✅ Choose your apparel or accessory
👕 Try-on virtually
🔥 Cop the drop
Try it athttps://t.co/89yDJkPk4P pic.twitter.com/CMztpyfUMG
Visually, however, the digital overlays do not appear
perfect in their alignment according to the user’s proportions. Nonetheless, Snapchat
is likely going to improve its body-mapping technology, which it has been constantly
updating ever since its release.
The ComplexCon is similar to Snapchat’s existing AR feature
that allows trying on other products like make-up, glasses, jewelry, shoes, purses,
etc., which Snapchat had primarily launched for ad campaigns. Moreover, the
company had also collaborated with Prada and Farfetch to offer a range of
try-on upper body clothing.
In addition to this, Snapchat’s digital sizing company
FitAnalytics offers tools to help facilitate more accurate product matches,
while simultaneously collecting data on customer preferences.
With Snapchat’s rising efforts towards AR technology, the
company is leading the next stage of eCommerce, with other social platforms
following closely behind, like Facebook and Apple.
The significant shift in online shopping ever since the Covid
pandemic has been particularly observed within the community of younger customers.
AR Try-On tools in combination with exclusive merchandise and live-stream
shopping are making the online shopping trends easier to follow.
