LinkedIn had launched a test of its new Stories feature last
year. The company recently announced that it is transforming the feature’s
format into a “reimagined video experience” that caters to the needs of
LinkedIn users in a better way. The current Stories feature is expected to be
removed at the end of September.
LinkedIn also exclusively sent a notification to Page Admins
to let them know of its decision to suspend Stories, precisely on the 30th
of September.
“Starting September 30, Page admins will no longer be able to upload Stories to LinkedIn, and members will not be able to view them,” LinkedIn wrote in the message. It also recommended admins to halt any creative development for Stories. The company also apologized in advance for the inconvenience.
LinkedIn also shared some of the things that it learned from
its experiment with Stories. According to LinkedIn, users prefer their Stories to
live on beyond the 24 hour window, and be available on their profile. They also
want more creative tools to make their video clips more engaging.
Based on this feedback, LinkedIn prepares to develop its
upcoming video project to replace Stories.
Stories have not worked as a popular feature on LinkedIn’s
platform, and the company has tried hard to boost the feature’s engagement. It even
offered Stories ads to further expand the feature.
Nevertheless, the experiment allowed LinkedIn to identify potential areas of improvement in the feature, and work on them to create a better experience for its users.
