If you search anything on Google, you would see the entire URLs and breadcrumbs of websites in the search results. According to the sources, the search engine giant has tested for this experiment previously as well.
If we take a look back, showing the URL and website’s breadcrumbs for search results rolled out back in 2015 for mobile phones. However, in 2019, the feature was brought to the desktop as well.
The company has been adding and removing the full URLs and breadcrumbs multiple times. In 2015, when all of this started, the company believed that it is a better way to present to the users. That is why the company announced the update for URLs rather than the web domain name.
After some time, Google planned to shift to the basics as the company believed that it would be easier for the hackers to hack the breadcrumbs of a site. Therefore, Google switched back to clickable links. Since then, the company has been pretty unsure whether they should keep the change permanent or not.
As a result, Google is now once again testing out the experiment to shorten the entire URLs and breadcrumbs and display the main web domain only. In order to rank according to the SEO terms, these breadcrumbs snippets play a significant role. But, now we think the users should get used to both the algorithms since it is not clear how long this new change will be implemented for.
Google is removing Breadcrumb from SERP.@rustybrick @JohnMu pic.twitter.com/0psDO4A8yP
— Pradeep (@pradeepihpl) July 7, 2021
