Instagram’s latest short video clips feature, Reels, is reportedly
going to offer incentives to creators; something that Snapchat has already
offered to its top creators through a similar feature called Spotlight. It
looks like Instagram is following Snap’s approach to boost the feature.
Snap pays out $1 million per day to the top Spotlight
creators and the strategy has proven to be effective, as it has led 125 million
Snapchat users visiting Spotlight every month and creators earning big amounts
of money through these clips.
Instagram’s similar payment program was spotted by app researcher Alessandro Paluzzi, who found the announcement screen in the back-end code of the app.
The screenshot shows a new “bonuses” program focused on Instagram’s
Reels promotion. Apparently, users will be able to earn bonuses from Instagram
through this program upon sharing new Reels content. Then, by reaching certain
bonus milestones, users will be able to collect earnings from the program.
Apparently, the program will pay selected creators for their
Reels contributions and the rewards will be based on upload volume rather than
content engagement or quality.
It seems like Facebook has had far more success with Reels,
especially with the feature making its appearance in India just days after
TikTok got banned in the country. Instagram is continuing to work on improving
Reels, as Chief of Instagram Adam Mosseri said that the feature is making steady
progress.
