Advertising jingles have been a staple of advertising in America for almost 100 years. Some people love them, some people hate them, and some people cannot get them out of their heads. The first advertising Jingle debuted in 1926 and was from the popular cereal brand Wheaties.
To learn more about advertising jingles, their staying power and how people feel about them, Quality Logo Products recently surveyed over 700 United States consumers to learn more about their impressions of some of the popular advertising jingles of all time.
The Advertising Jingles that Americans remember the best
The first part of the survey from Quality Logo Products asked American consumers to rank the advertising jingles that were most memorable to them. Listed below are the 20 most memorable advertising jingles of all time:
1. “Nationwide is on your side” (Nationwide insurance)
2. “Ba-da-ba-ba-baaa…I’m loving it” (McDonald’s)
3. “Riiiicccolllaaa” (Ricola cough drops)
4. “Snap! Crackle! Pop! Rice Krispies!” (Kellogg’s Rice Krispies)
5. “They’re magically delicious!” (Lucky Charms Cereal)
6. “Uh-oh! Spaghetti-O’s!” (Campbell’s Spaghetti-O’s)
7. “Like a good neighbor, State Farm is there” (State Farm Insurance)
8. “Mm-mm,good. Mm-mm good” (Campbell’s Soup)
9. “Gimmie a break..break me off a piece of that Kit Kat Bar” (Nestle)
10. “I don’t wanna grow up, I’m a Toys R Us Kid” (Toys R Us)
11. “Every kiss begins with K” (Kay Jewelers)
12. “Ch-ch-ch-chia!” (Chia Pet)
13. “I want my baby back, baby back, baby back…” (Chili’s)
14. “Mommy wow! I’m a big kid now” (Huggies)
15. “The best part of waking up is Folgers in your cup” (Folgers)
16. “Be all that you can be” (U.S Army)
17. “What would you do-oooo for a Klondike Bar? (Klondike ice cream bars)
18. “Ace is the place with the helpful hardware man” (Ace Hardware)
19. “Clap on! Clap off!” (The Clapper)
20. “Liberty, Liberty, Liberty…Liberty!” (Liberty Mutual Insurance)
As you can tell, many of these advertising jingles elicit strong response from American consumers. Many are both loved and hated, but also catchy and tough to forget. Many of these advertising jingles are from brands that are over 50 years old. Some of the advertising jingles themselves are several decades old, which just speaks to the power of these advertising jingles.
Which industries are the most memorable?
The next part of the analysis from Quality Logo Products provides a breakdown of how the various industries that were analyzed ranked against each other. Listed below are individual breakdowns for the industries with the most likeable, the most catchy, the most annoying and the most memorable advertising jingles.
The most likeable
1. Cereal
2. Candy/gum
3. Fast food
4. Services
5. Beer
6. Soft drinks
7. Insurance
The most catchy
1. Insurance
2. Candy/gum
3. Fast food
4. Cereal
5. Beer
6. Services
7. Soft drinks
The most annoying
1. Insurance
2. Beer
3. Soft drinks
4. Services
5. Cereal
6. Fast food
7. Candy/gum
The most memorable
1. Insurance
2. Fast food
3. Candy/gum
4. Cereal
5. Services
6. Beer
7. Soft drinks
When looking at some broad trends form this section, the insurance industry jingles were both the most annoying and least likeable but also the most memorable. Food and beverage jingles were among the most common and well represented on many of these sections. The cereal industry was especially well represented with many well known brands among the top lists.
The most likeable advertising jingles of all time
The next section specially asked American consumers about the advertising jingles they enjoyed the most over time. Listed below is the full rankings:
1. “Ba-da-ba-ba-baaa…I’m loving it” (McDonald’s)
2. “The best part of waking up is Folgers in your cup” (Folgers)
3. “I am stuck on Band-Aid cause Band-Aid’s stuck on me” (Johnson & Johnson)
4. “My bologna has a first name, it’s O-S-C-A-R…” (Oscar Mayer)
5. “Gimmie a break…break me off a piece of that Kit Kat bar” (Kit Kat)
6. “Rice-a-Roni, the San Francisco treat” (Rice-a-Roni)
7. “They’re magically delicious” (Lucky Charms)
8. “Meow meow meow meow” (Purina Meow Mix)
9. “Like a good neighbor, State Farm is there” (State Farm Insurance)
10. “Riiiicooolllaa! (Ricola cough drops)
On this list you will see many familiar advertising jingles and songs. Many of these most likeable jingles again are several decades old.
The catchiest advertising jingles of all time
Catchy songs are usually songs that you can not get out of your head. Like them or hate them, you simply cannot stop hearing them even when you try not to. Listed below is the full breakdown of the most catchy advertising jingles of all time.
1. “I want my baby back, baby back, baby back…” (Chili’s)
2. “The best part of waking up is Folgers in your cup” (Folgers)
3. “Riiiicooolllaa! (Ricola cough drops)
4. “Maybe she’s born with it…Maybe it’s Maybelline” (Maybelline)
5. “Ch-ch-ch-chia!” (Chia Pet)
6. “Ace is the place with the helpful hardware man” (Ace Hardware)
7. “What would you do-oooo for a Klondike Bar? (Klondike ice cream bars)
8. “Uh-oh! Spaghetti-O’s!” (Campbell’s Spaghetti-O’s)
9. “Gimmie a break…break me off a piece of that Kit Kat bar” (Kit Kat)
10. “Liberty, Liberty, Liberty…Liberty!” (Liberty Mutual Insurance)
As you can see there are many of the same advertising jingles in this list as the other lists, however there were a few newcomers in this section.
The most hated advertising jingles of all time
The next part of the survey asked American consumers about the jingles they hated the most of all time. Listed below is the full breakdown for the most hated jingles:
1. “Liberty, Liberty, Liberty…Liberty!” (Liberty Mutual Insurance)
2. “Have a Pepsi day” (Pepsi Cola)
3. “I feel like chicken tonight, like chicken tonight (Ragu)
4. “Be all that you can be” (U.S. Army)
5. “Call J.G. Wentworth, 877-Cash-Now” (J.G. Wentworth)
6. “If you dare wear short shorts, Nair for short shorts (Nair)
7. “I want my baby back, baby back, baby back…” (Chili’s)
8. “Reese’s Puffs, Reese’s Puffs! Eat em up, eat em up! (General Mills)
9. “Lite Brite, making things with light…” (Hasbro)
10. “you want a way to not be funny….Come my friends, you need Lume! (Lume deodorant)
Infographic by: qualitylogoproducts
