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How to reduce bias in business

Business is largely affected by human thinking since most of the control is in the hands of a human and at the end of the day, it is them who decide whether to include something or get rid of it. Whenever a business is in question, there is always a factor that affects its rational capabilities, and for a business it is humans. For instance, humans tend to prioritize emotions instead of logic when it comes to business affairs or rational decision-making. Let’s take a few examples and how they can influence your business.

It is important to learn the difference between Emotional and Cognitive bias. Where one is related to emotions, the other one only occurs when we face an informational crisis.

There are four kinds of Emotional Biases:
  1. Empathy Gap
  2. Negativity
  3. The Bandwagon Effect
  4. Hyperbolic Discounting,
and four kinds of Cognitive Biases:
  1. Confirmation
  2. Anchoring
  3. Recency
  4. Frequency Illusion
To evaluate your thinking and realize whether you are capable of encouraging any of these biases, you must pay a little more attention to your day-to-day tasks or conversations and the meaning they carry. Biases have led people to create technology that behaves in the same flawed fashion as humans. For instance, there are tons of algorithms that are incapable of detecting or recognizing black faces. This happens so because humans carry biases subconsciously in their minds.

To make your business better, you must first strive to become a better human because technology learns from human and if humans are flawed, then technology is definitely going to be flawed. If you have a business, you must practice the following ways to reduce bias:

  • Bias Blind Spot
  • Blind Recruitment
  • Full Spectrum Inclusion
  • Comfort Zone
  • Be more visible
  • Consistent Improvement

How to reduce bias in business
Infographic by: Adzooma.com

Share This Infographic On Your Site

How to reduce bias in business #infographic

How to reduce bias in business

Business is largely affected by human thinking since most of the control is in the hands of a human and at the end of the day, it is them who decide whether to include something or get rid of it. Whenever a business is in question, there is always a factor that affects its rational capabilities, and for a business it is humans. For instance, humans tend to prioritize emotions instead of logic when it comes to business affairs or rational decision-making. Let’s take a few examples and how they can influence your business.

It is important to learn the difference between Emotional and Cognitive bias. Where one is related to emotions, the other one only occurs when we face an informational crisis.

There are four kinds of Emotional Biases:
  1. Empathy Gap
  2. Negativity
  3. The Bandwagon Effect
  4. Hyperbolic Discounting,
and four kinds of Cognitive Biases:
  1. Confirmation
  2. Anchoring
  3. Recency
  4. Frequency Illusion
To evaluate your thinking and realize whether you are capable of encouraging any of these biases, you must pay a little more attention to your day-to-day tasks or conversations and the meaning they carry. Biases have led people to create technology that behaves in the same flawed fashion as humans. For instance, there are tons of algorithms that are incapable of detecting or recognizing black faces. This happens so because humans carry biases subconsciously in their minds.

To make your business better, you must first strive to become a better human because technology learns from human and if humans are flawed, then technology is definitely going to be flawed. If you have a business, you must practice the following ways to reduce bias:

  • Bias Blind Spot
  • Blind Recruitment
  • Full Spectrum Inclusion
  • Comfort Zone
  • Be more visible
  • Consistent Improvement

How to reduce bias in business
Infographic by: Adzooma.com

Share This Infographic On Your Site

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