The world surely looked different in the previous year, where consumers’ tastes kept changing with time, but email marketing is still considered an effective and safe way to promote your business. Sometimes you need to change according to the situation in order to stay constant, and email marketing is no exception to that. According to the studies, it is expected that the potential buyers will still be extremely delighted to see newsletters from their favorite brands along with a pretty long read for them that enlightens them about all the important things without making any effort.
While there are various other marketing strategies, email marketing remains popular among a significant number of people who happily subscribe to their beloved companies. Hence, to stay ahead of the consumers’ expectations, several advancements have been made in email marketing.
If you want to keep your subscribers engaged and attract more, the infographic below has top email designing trends for 2021 that you must follow. The main highlights of the infographic reveal:
- The dark mode is the new trend, and email marketers must consider the compatibility of dark mode while designing emails.
- Depending on the context mentioned in the email, the emotional design will be integrated to express the emotions even better. For example, design elements can be used to show gratitude to a customer who shops from your website.
- Neumorphism is a new way to deliver fresh content that too in an exciting and interesting way; hence it will also be used when designing emails.
- Not to forget, textured illustrations and 2D images are a new thing.
Infographic by: Uplers.com
