A sales process thrives on generating leads. It is deemed as
the most important aspect of a sales process and with technology, the accurate
number is now visible. To generate more leads, we use target audience and
market the product to them to gain better results. With the digital age we are
in, capturing the attention of the right audience is the most important part of
marketing a product and it all boils down to selecting the right approach.
Like social media marketing, when you are about to start an
ad, you will see that there are many options available for you so that you can
target the audience perfectly. From interests and activities to demographics
and geographics, we can generate maximum leads and boost the sales process.
There are two major approaches to lead generation – inbound
and outbound. These two are very valuable and bring some key insights to your
lead generation table. You always want to know how good your targeted marketing
is going and these two can help you with that.
In the following infographic, we will look at the details as
well as the differences and similarities of both of these marketing techniques.
Infographic by: spiralytics
